Why do sponsors include WXEL-TV South Florida PBS in their media plan?
82% of U.S. TV Households watch PBS. Sponsors receive immediate association with quality independent programming. WXEL sponsors/underwriters are identified as benefactors of valuable programs and help influence life decisions. Sponsor’s messages on WXEL have a high consumer recall and the WXEL viewers are more likely to purchase the products and services of our Sponsors. 76% of parents feel that companies that sponsor PBS Kids programming are trustworthy. The majority of parents surveyed would choose to buy a product from a company they knew sponsored PBS Kids. The WXEL PBS viewer tends to be affluent, educated, and successful. In a recent credibility survey conducted earlier this year by the independent, non-partisan research companies Harris Interactive and ORC Online Caravan confirmed for the fiftieth year in a row that PBS is the most trusted institution.
Sponsors on WXEL will cultivate a positive image!
Association with excellence: According to a recent Young and Rubicam study, PBS ranks as the #1 most trusted media brand. Ahead of all other broadcast and cable networks, ahead of other media brands. Your message on WXEL airs beside the most respected and longest-running programs on television in an environment of goodwill, prestige and credibility.