 Dear Underwriter,
WXEL TV and Radio covers eleven counties from Vero Beach to Northern Miami-Dade County and the Bahamas. It reaches an area of almost two million homes, 24 hours a day, every day. Supporters of WXEL help provide the very best in education, music, drama, news, nature, dance, movies, humor and children’s programming. As a non-commercial public broadcast station, WXEL is dependent upon corporate sponsorships to insure that the continuous quality programming on which you depend will be brought to our community.
According to a recent Young and Rubicam study, PBS ranks with Disney as the #2 "most valued" media brand. Corporate messages on WXEL air beside the most respected and longest-running programs on television, in an environment of goodwill and prestige. NOVA, The Newshour with Jim Lehrer, Great Performances, Sesame Street, Clifford the Big Red Dog, and our own highly acclaimed local interest program, South Florida Today, are just some of the stellar long-running television programs--all brought to you on South Florida and The Treasure Coast's PBS television station.
WXEL 90.7FM brings you classical music, jazz, opera, talk, and national news as well as Local news with our news partners the Sun-Sentinel. Radio programming includes Morning Edition with Bob Edwards, Performance Today, All Things Considered, The American Senior Side, Fresh Air, and Chevron/Texaco Metropolitan Opera-- to name just a few of the quality WXEL programs. WXEL 90.7FM recently upgraded its signal to include parts of Miami-Dade county, and the signal now extends all the way up to Fort Pierce.
WXEL TV has programs to target audiences from children and their caregivers during the day---and families, retirees, empty-nesters, and professionals in the evening. WXEL 90.7FM targets professionals during drive-times--homes, offices and businesses with classical music during work hours and families---retirees, empty-nesters in the evening. WXEL TV and 90.7FM deliver an educated, affluent and influential audience.
WXEL has different levels of corporate sponsorship, and in turn, WXEL will give back to your business with underwriting/advertising opportunities on television, radio and on our website. Your corporate sponsorship announcements will be in a non-competitive environment. WXEL has very limited inventory, which means your announcement will stand out from the clutter that commercial television and radio stations experience.
WXEL combines the strengths of public television and public radio to create and maintain a quality image for your business. Public Broadcasting is simply the highest quality, culturally sophisticated, in-depth communication medium in existence.
Thank you for considering a sponsorship with WXEL. I look forward to meeting with you to discuss our corporate sponsorship programs. Feel free to call me at 561.737.8000 or email me by completing the Underwriting Information Request form at the bottom of this page.
Sincerely,
Ross Cooper
WXEL Underwriting Manager
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